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Mothers of NurtureThe art and science of lead nurture reflects the convergence of need and information technology. Residing deep within the database of many direct marketers are inactive segments of leads or customers. Very often, the marketing team believes a substantial percentage could become active. But how does one make that happen? Mothers of Nurture develops comprehensive programs designed to collect genuinely useful feedback from the highest possible share of inactive leads or customers - to turn suspects into prospects, leads into opportunities, and inactive customers into active ones. Using an arsenal of proven techniques, we implement imaginative, permission-based direct marketing programs prospects may actually look forward to receiving. These customized programs may involve Web-based surveys and triggered email campaigns - as well as segmentation schemes running all the way to the one-to-one level. They may be confined to older leads or conducted on an ongoing basis to fresh additions to the database. For a complimentary consultation on lead nurture, email us or phone Robert Rosenthal at 978-897-3800 x11. If you're interested in multiple Mothers of Invention services, click here. |
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Phone 978-897-3800 x11 for a free consultation. ©2006 Mothers of Invention, Inc. 2 Clock Tower Place, Suite 260E, Maynard, MA 01754 | |||
