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"The real giants have always been the poets, (those) who jumped from
facts into the realm of imagination and ideas." -- Bill Bernbach from Bill Bernbach's Book, Page 215, Villard Books |
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"Clients get the advertising they deserve. I know some who are a
malediction, and others who are an inspiration." -- David Ogilvy from Ogilvy on Advertising, Page 67, Crown Publishers, Inc. |
| "I have seen one mail order
advertisement actually sell ... 19 1/2 times as much goods as another
... The difference was that one used the right appeal and the other used
the wrong appeal." -- John Caples from Tested Advertising Methods, Fourth Ed., Page 11, Prentice Hall, Inc. |
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"Only advertising (people) hold seminars and judge advertising.
The public doesn't ... The public either acts or it doesn't act." -- Rosser Reeves from The Art of Writing Advertising, Page 115, NTC Business Books |
Copyright 1999 Passaic Parc, Inc. Wellesley, MA 781-431-0150x14