Strategic Networks Consulting is a consulting firm that focuses exclusively on the networking industry. Upon deciding to introduce seminars as a way to educate network professionals and build up their client base, they turned to Passaic Parc to develop a marketing and creative package for their initial seminar on switched technology.

Faced with targeting the harried, overburdened network executive who is bombarded with invitations, we created a presentation dramatizing the big problem switched technology solves: network congestion. What's more, we advised them on everything from pricing and payment terms, to list selection and segmentation.

Our client expects to earn many times the cost of this direct mail program in new consulting business as a result of its success. They have built an exceptional database of leads from it as well. Strategic Networks Consulting says Passaic Parc has been instrumental in successfully launching them as a major provider of networking seminars.