We've helped Shiva introduce some of the most advanced, exciting remote access products on the market. So when they developed the new AccessPort ISDN router, they tapped Passaic Parc to spread the news and generate high-quality leads.

The AccessPort lets telecommuters connect to their corporate office as if they were actually there. Top selling feature is ease of use, not just for telecommuters, but for our prime target: network managers. They're the ones responsible for the purchase and ongoing management of such equipment. They're also highly skeptical of new product claims, especially concerning ease of use.

As you see, we met the problem head-on, creating a super skeptic whom we proceeded to win over inside the piece. The cover acknowledges our audience's state of mind and sets the tone for what follows: a highly focused product story presented in a series of candid questions and straightforward answers. Closeups of our skeptic with various doubtful expressions carry across the disarming tone of the cover.