You consistently treat people with respect.

Prefer collaboration over command and control.

Give people what they need to do kicka-- stuff.

Mean what you say.

Prefer to be good rather than merely look good.

Stand up for what is right.

Have the courage to make tough decisions.

Take responsibility for your actions.

Have an eye for smart ideas.

Abhor the use of smoke and mirrors.

Prefer the right route over the easy route.

Support, and never compete with, outside partners.

Defer to the experts when appropriate.

Do not treat barriers as immovable objects.

Work to forge win/win arrangements.

Operate with an open mind and without biases.

Understand the value of experimentation.

Keep the focus on what actually matters.

Are loyal.

Believe in the power of marketing.

Are ready to do great stuff. Right now.

If this sounds like you, email us or phone Robert Rosenthal at 978-897-3800 x11.

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